COVID-19 created a perfect storm that resulted in multiplied crises occurring in the public and private sectors globally. The consequences of these pandemic troubles have disturbed lives, pushed the healthcare systems to capacity, limiting supply chain logistics, created a severe economic slowdown, and endangered corporate sustainability and long-term business success.
Introduction Every marketing executive dream of having affordable and unfettered access to extensive B2B decision-maker prospects! LinkedIn fulfills this vision in many ways, as it provides a platform enabling access and connection with targeted market segment and business interests. With 675 million monthly users and more than 100 million professionals Read more…
Introduction Business technology projects have steadily evolved from a tactical to a strategic focus and competence over the years. Nowadays, organizations that equally value technology and business strategies sustain a more substantial Strategic Alignment with IT and software projects achieving higher funding priority and improved board room commitment. Projects are Read more…
Introduction SWOT Analysis helps the organization, business units, and project teams identify specific Strengths, Weaknesses, Opportunities, and Threats related to the enterprise business model and strategies, business processes, and supporting internal and external environments. SWOT goals specifically identify the business venture or initiative’s objectives and the internal and external favorable Read more…
Introduction When a major business crisis occurs, such as the 2008 Recession and the COVID-19, sustaining a positive and motivated workforce is vital to maintaining short and long-term employee engagement and productivity and, ultimately, market success. According to published news, research, and anecdotal evidence, business managers recognize that companies operating Read more…
Introduction COVID-19 is a significant medical problem and the catalyst for the ensuing global recession. The business community hard hit with mandates and virus containment measures continually face challenges for dealing with lockdowns, job losses, and supply chain disruptions. The IMF World Economic Outlook, 2020 recently highlighted that many countries Read more…
Introduction COVID-19 will bring about many genuine situations of workplace empathy and community. Still, sadly the crisis will inevitably result in flashpoints of personal anger and interpersonal conflict. The pandemic is a painful catalyst that provokes a range of personal emotions, including anxiety and fear about the future and a Read more…
Introduction Knowledge Management (KM) defines a set of systematic and disciplined activities that organizations undertake to obtain the optimum value from the knowledge assets under their ownership and control. KM’s principal business goal is to provide the right contextual knowledge to the right people on demand to help people share Read more…
Introduction The sales profession has been an essential element of business, throughout the US, ever since the earliest times. The origin of contemporary sales practices arose in the late nineteenth and early twentieth centuries with the appearance of large mass manufactures, including Coca-Cola, Eastman Kodak, National Cash Register (NCR), and Read more…
Introduction Why is there such a dichotomy among Fortune500 companies on the value of a proactive and sustaining innovation workplace? Nowadays, COVID-19 changing market dynamics coupled with continual economic disruption, business disintermediation, and revolutionary technology introduction should be compelling grounds for business leaders to champion a robust corporate innovation culture Read more…