Value Proposition: ‘Wow’ Customer Experiences

Introduction  Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…

Corporate Strategy Insights: Building Block Framework

Introduction  Creating a successful corporate strategy is a constant struggle in today’s business environment of complexity, ever-changing priorities, and conflicting agendas. When executives invest the required time and effort and resources to develop and advance a purposeful approach to strategic decision-making, they not only increase the potential of building a Read more…