Introduction SWOT Analysis helps the organization, business units, and project teams identify specific Strengths, Weaknesses, Opportunities, and Threats related to the enterprise business model and strategies, business processes, and supporting internal and external environments. SWOT goals specifically identify the business venture or initiative’s objectives and the internal and external favorable Read more…
Introduction Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…
Introduction Today, it is not shocking that underperforming managers are reported to make up about half of the corporate management universe. There’s no question about it that some workplaces are impacting significantly with ineffective managers. In these unsettled backdrops, value creation is interrupted or eroded continuously, and businesses are at Read more…
Introduction Organization Personality epitomizes how an institution perceives, interprets, evaluates, and responds to real and potential risks, problems, and opportunities with employees, patrons, and partners. An organization’s personality is the melding of dominant employee traits, cognition, and emotional patterns with external and internal influencers that encourage and empower workplace behavior. Read more…
Introduction The genesis of the patent system, in the United States, was to grant the original inventor an official government-certified property right that would encourage other people to invent new products to improve living and working conditions. The first US patent was reported to be registered in 1790 — to Read more…
Introduction Benchmarking is a strategic approach of evaluating a set of customer-focused organizational processes, activities, and products/services, with other internal business units and externally with corporate entities in the same industry or in the broader marketplace. As a strategic management tool, benchmarking exercises provide the “why” and “how” behind an Read more…
Introduction A Go-to-Market Strategy (GTM strategy) is a holistic and integrated set of policies and action plans that specifies the ‘why,’ ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain a competitive advantage in their targeted markets. The purpose of a GTM strategy is to enhance Read more…
Introduction The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically. The U.S. Department of Health and Human Services (“HHS”) issued the Privacy Read more…
Introduction Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…
Introduction Market research supports that less than 5% of prospective buyers truly trust salespersons. The opportunity to meaningfully improve this indicator is limited if the sales team delivers an undistinguished marketing pitch that lacks focus on real business and technology problems and opportunities. The answer to this dilemma, for many Read more…