Introduction The Growth-Share Matrix s a strategic business analysis tool, created by Boston Consulting Group in 1970, and popularly known as BCG Matrix. The Matrix provides a structured and user-friendly platform for analyzing a company’s multiple business Read more
Introduction Benchmarking is a strategic approach of evaluating a set of customer-focused organizational processes, activities, and products/services, with other internal business units and externally with corporate entities in the same industry or in the broader Read more
Introduction The saying attributed to many recognized management and quality gurus – “If you can’t measure It, you can’t improve It” – is a widely accepted truism articulated Incessantly by leading companies in today’s constantly-changing Read more
Introduction One of the prime decision-points, facing start-ups and established business executives, is the creation of a strategy to successfully position their business products and services within an existing competitive industry! The best practice technique Read more
Introduction Kaizen is the Japanese word for “improvement,” and in business activities, Kaizen describes the structured analysis activities supporting continual workplace improvement that involve all employees. The goal of Kaizen is proactively improving work processes Read more
Introduction Technology innovation continues to disrupt how businesses engage with customers, employees, and partners. No longer relegated to an IT department, technology strategies and supporting initiatives are mission-critical to the overall business strategy success. Organizations Read more
Introduction A Go-to-Market Strategy (GTM strategy) is a holistic and integrated set of policies and action plans that specifies the ‘why,’ ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain a Read more
Introduction Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and Read more
Introduction Market research supports that less than 5% of prospective buyers truly trust salespersons. The opportunity to meaningfully improve this indicator is limited if the sales team delivers an undistinguished marketing pitch that lacks focus Read more
Introduction Today, the velocity of Information generated within the private and public-sectors is unparalleled and directly challenging the ability for successful content and records handling with traditional business and technology strategies. We are now all Read more