Market Research & Intelligence

Market and Competitive Information: Strategy & Investment Backbone 

Service Profile: What we offer

Knowledge Compass facilitates the gathering, analysis, and interpretation of intelligence about a company's markets, products, competitors and customers via primary and secondary research projects.

Our services are based on obtaining strategic business and technology perspectives from topical market and competitive trends and intelligence in response to client requirements.

The key service deliverable is provision of relative and qualified actionable decision-making intelligence to support specific market, product and service initiatives and opportunities. 

Service Scope & Components

Consultant Approach 

 Primary Research

Collect intelligence and data directly from industry stakeholders with deep knowledge of research subject matter to build comprehensive views of competitive landscapes, markets, and customer behaviors.

Secondary Research

Collect intelligence and data from public sources. While less granular, than primary research, it is a cost-effective tool to quickly identify knowledge gaps, key issues and trends, and potential sources for decision-making or primary research.

Brand and Positioning

Craft compelling and differentiating product and service corporate Brand strategy in terms of competitive advantages, creativity, and value-add.

Communications Development

Evaluate communication media type ads, websites, and social media, using tools including biometrics and behavioral response forecasting.

Data Modeling & Analysis

Create and assess customized data models that cater to specific sectors of business and products and / or services.

Customer Life Cycle Mapping

Develop Customer Life Cycle Maps to identify and assess key customer ‘Moments of Truth’, process weaknesses, and identify product and service enrichments.

Knowledge Compass provides clients with professional and structured consulting engagements organized and managed within a formal methodology and project plan environment.

All projects are customized, based on clients' needs and requirements, and include one or more problem and opportunity frameworks, an array of information gathering and analysis tools, and supporting collaborative stakeholder sessions and challenge workshops. Read More.

Case Studies & Experiences 

"Smart executives understand the strategic potential of information technology and integrate it into everything they do."

Kevin M. O'Sullivan, Media Day, 2018