Introduction Every marketing executive dream of having affordable and unfettered access to extensive B2B decision-maker prospects! LinkedIn fulfills this vision in many ways, as it provides a platform enabling access and connection with targeted market segment and business interests. With Read more…
Introduction The United Nations Millennium Project, “The Capacity to Decide,” identified decision-making as one of the top 15 global challenges facing humanity today! It is easy to understand why decision-making viewed with such acclaim is a critical soft skill for Read more…
Introduction The long-established sales strategies and practices used successfully to drive B2C and B2B activities over the years are experiencing a substantial change to meet the modern-day disruptive challenges encountered with the emergence of empowered customers. The well-recognized traditional sales Read more…
Introduction Business technology projects have steadily evolved from a tactical to a strategic focus and competence over the years. Nowadays, organizations that equally value technology and business strategies sustain a more substantial Strategic Alignment with IT and software projects achieving Read more…
Introduction SWOT Analysis helps the organization, business units, and project teams identify specific Strengths, Weaknesses, Opportunities, and Threats related to the enterprise business model and strategies, business processes, and supporting internal and external environments. SWOT goals specifically identify the business Read more…
Introduction When a major business crisis occurs, such as the 2008 Recession and the COVID-19, sustaining a positive and motivated workforce is vital to maintaining short and long-term employee engagement and productivity and, ultimately, market success. According to published news, Read more…
Introduction COVID-19 is a significant medical problem and the catalyst for the ensuing global recession. The business community hard hit with mandates and virus containment measures continually face challenges for dealing with lockdowns, job losses, and supply chain disruptions. The Read more…
Introduction COVID-19 will bring about many genuine situations of workplace empathy and community. Still, sadly the crisis will inevitably result in flashpoints of personal anger and interpersonal conflict. The pandemic is a painful catalyst that provokes a range of personal Read more…
Introduction Knowledge Management (KM) defines a set of systematic and disciplined activities that organizations undertake to obtain the optimum value from the knowledge assets under their ownership and control. KM’s principal business goal is to provide the right contextual knowledge Read more…
Introduction The sales profession has been an essential element of business, throughout the US, ever since the earliest times. The origin of contemporary sales practices arose in the late nineteenth and early twentieth centuries with the appearance of large mass Read more…
Introduction Why is there such a dichotomy among Fortune500 companies on the value of a proactive and sustaining innovation workplace? Nowadays, COVID-19 changing market dynamics coupled with continual economic disruption, business disintermediation, and revolutionary technology introduction should be compelling grounds Read more…
Introduction The long-range economic consequences, for the business community, of the COVID-19 crisis are currently unknown. Still, near-term HR decisions for many companies focus on hiring freezes, dismissals, layoffs, and reduced hours for both essential and non-essential workers. These actions Read more…