Software development projects, after much investment, employee effort, and time frequently fail to deliver planned outcomes and benefits! The consensus among academia and management gurus is that the failure rate of software projects is in Read more
Customer satisfaction is a powerful predictor of customer retention, loyalty and profitable relationships. In a competitive marketplace where businesses compete daily for customers, outstanding customer satisfaction is a key differentiator and increasingly has become a Read more
The Growth-Share Matrix s a strategic business analysis tool, created by Boston Consulting Group in 1970, and popularly known as BCG Matrix. The Matrix provides a structured and user-friendly platform for analyzing a company’s multiple business units Read more
Account-Based Marketing (ABM) is an alternative B2B strategy that converges enterprise sales and marketing resources on a clearly defined set of customers (and prospects) within select target market(s) and employs personalized campaigns designed to resonate Read more
Benchmarking is a strategic approach of evaluating a set of customer-focused organizational processes, activities, and products / services, with other internal business units and externally with corporate entities in the same industry or in the Read more
The saying attributed to many recognized management and quality gurus – “If you can’t measure It, you can’t improve It” – is a widely accepted truism articulated Incessantly by leading companies in today’s constantly-changing economy. This adage Read more
One of the prime decision-points, facing start-ups and established business executives, is creation of a strategy to successfully position their business products and services within an existing competitive industry! A best practices technique to determine Read more
Technology professionals are evolving from traditional centralized IT activities into strategic roles, within focused business lines of business (LOB) structures, with direct technology-spend budget responsibilities. LOB is defined as an organizational concept comprised of individual Read more
Kaizen is the Japanese word for “improvement” and in business activities Kaizen describes the structured analysis activities supporting continual workplace improvement that involve all employees. The goal of Kaizen is proactively improving work processes and Read more
Technology innovation continues to disrupt how businesses engage with customers, employees, and partners. No longer relegated to an IT department, technology strategies and supporting initiatives are viewed as mission-critical to the overall business strategy success. Read more