Empowered Customers: Sales Strategies & Practices Rethink

introduction  The long-established sales strategies and practices used successfully to drive B2C and B2B activities over the years are experiencing a substantial change to meet the modern-day disruptive challenges encountered with the emergence of empowered customers. The well-recognized traditional sales model fashioned primarily on a passive customer persona and structured Read more…

The Modern Workplace: Technology Enabling Strategies

Introduction  Technology innovation continually challenges the status quo and disrupt how businesses engage with customers, employees, and partners. No longer relegated to the IT department, technology strategies and supporting initiatives are regarded today as mission-critical to the overall business success. Across all sectors and geographies, digital technology is reshaping current Read more…

Organization Personality: Encourage & Empower

Introduction Organization Personality epitomizes how an institution perceives, interprets, evaluates, and responds to real and potential risks, problems, and opportunities with employees, patrons, and partners. An organization’s personality is the melding of dominant employee traits, cognition, and emotional patterns with external and internal influencers that encourage and empower workplace behavior. Read more…

Strategic Alignment Model: Creating & Leveraging Value

Introduction Information Technology (IT) investments have become one of the more critical and expensive items in a company’s investment portfolio. Best-in-class organizations ensure that these investments are helping to provide real business value with the use of the strategic alignment model.  The Strategic Alignment Model (SAM) provides an organization with a Read more…