Introduction Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…
Introduction Is it possible to accurately predict the Operating Model that companies need to embrace and employ to keep or obtain a competitive advantage, in targeted markets, for future times? Have futurists and business leaders been more right than wrong, over the years, in prophesying the types of infrastructure, technology, Read more…
Introduction Productivity is the efficient use of resources, labor, capital, land, materials, energy, information, in the production of various goods and services. Higher productivity means accomplishing more with the same amount of resources or achieving a higher output in terms of volume and quality from the same input. Productivity measures Read more…
Introduction A primary strategic goal of mainstream businesses is the regular acquisition of new customers, leaving limited resources to drive customer retention successfully. Research supports the proposition that it is less expensive to maintain and continually delight existing customers than to invest disproportionate resources in winning new customers. Nonetheless, a Read more…
Introduction Information Technology (IT) investments have become one of the more critical and expensive items in a company’s investment portfolio. Best-in-class organizations ensure that these investments are helping to provide real business value with the use of the strategic alignment model. The Strategic Alignment Model (SAM) provides an organization with a Read more…
Introduction In today’s era of immediacy, shoppers are more demanding and quality-sensitive than in past times. Customer satisfaction is a prevailing predictor of customer retention, loyalty, and profitable relationships. In a competitive marketplace where businesses compete daily for consumers, exceptional customer fulfillment is a key differentiator and increasingly has become Read more…
Introduction Most corporate executives understand and appreciate the fundamentals and values of organizational change. However, they often have personal filters and blind spots that may weaken and destabilize a change program. Successful change programs typically entail a structured and formal strategy-setting, project plan creation, and implementation that hopefully provides unbiased Read more…
Introduction The most creative organizations are also predictably the most competitive in their target market segments as they report consistent high growth, profitable products and services, and optimal employee productivity. Creativity stimulates new ideas, challenges employees’ way of thinking, and identifies and exploits new opportunities. Success in a world of Read more…
Introduction Profitable long-term customer relationships are the lifeblood of a successful company! This truism supports that effective customer interactions, in the current economy, are carried out in a professional, and problem-free manner. Today’s smart consumers expect more value from their providers with a dedicated focus on relevance, product availability, ease Read more…
Introduction Employee empowerment is a business strategy where employees are provided a level of autonomy to make decisions with tangible impact over processes and quality standards within their assigned roles. Empowered workers have a clear and explicit control and responsibility to effectively carry out their day-to-day business tasks, without excessive Read more…