Introduction When a major business crisis occurs, such as the 2008 Recession and the COVID-19, sustaining a positive and motivated workforce is vital to maintaining short and long-term employee engagement and productivity and, ultimately, market success. According to published news, research, and anecdotal evidence, business managers recognize that companies operating Read more…
Introduction Why is there such a dichotomy among Fortune500 companies on the value of a proactive and sustaining innovation workplace? Nowadays, COVID-19 changing market dynamics coupled with continual economic disruption, business disintermediation, and revolutionary technology introduction should be compelling grounds for business leaders to champion a robust corporate innovation culture Read more…
Introduction Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…
Introduction Is it possible to accurately predict the Operating Model that companies need to embrace and employ to keep or obtain a competitive advantage, in targeted markets, for future times? Have futurists and business leaders been more right than wrong, over the years, in prophesying the types of infrastructure, technology, Read more…
Introduction A primary strategic goal of mainstream businesses is the regular acquisition of new customers, leaving limited resources to drive customer retention successfully. Research supports the proposition that it is less expensive to maintain and continually delight existing customers than to invest disproportionate resources in winning new customers. Nonetheless, a Read more…
Introduction Information Technology (IT) investments have become one of the more critical and expensive items in a company’s investment portfolio. Best-in-class organizations ensure that these investments are helping to provide real business value with the use of the strategic alignment model. The Strategic Alignment Model (SAM) provides an organization with a robust Read more…
Introduction In today’s era of immediacy, shoppers are more demanding and quality-sensitive than in past times. Customer satisfaction is a prevailing predictor of customer retention, loyalty, and profitable relationships. In a competitive marketplace where businesses compete daily for consumers, exceptional customer fulfillment is a key differentiator and increasingly has become Read more…
Introduction Profitable long-term customer relationships are the lifeblood of a successful company! This truism supports that effective customer interactions, in the current economy, are carried out in a professional, and problem-free manner. Today’s smart consumers expect more value from their providers with a dedicated focus on relevance, product availability, ease Read more…
Introduction A top priority of strategic-focused business executives is the responsibility to establish and continually enrich long-term business relationships with supply chain partners that contribute directly or indirectly to the continual growth and profitability of their business. History has witnessed, in the 21st century, that even companies, with exceptional and Read more…
Introduction Business interviewing includes quantitative and qualitative methods for conducting individual and group activities to collect information on a company strategy, policy, process, program, product, or service. In common parlance, the word ‘interview’ refers to a one-on-one conversation between an interviewer and an interviewee. The term ‘interview ‘ is a Read more…