The Generational Enterprise: Challenges and Values

Introduction  Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…

Strategic Alignment Model: Creating & Leveraging Value

Introduction Information Technology (IT) investments have become one of the more critical and expensive items in a company’s investment portfolio. Best-in-class organizations ensure that these investments are helping to provide real business value with the use of the strategic alignment model.  The Strategic Alignment Model (SAM) provides an organization with a Read more…

Voice of Customer: 360 View – Safeguard, Cultivate & Leverage

Introduction In today’s era of immediacy, shoppers are more demanding and quality-sensitive than in past times. Customer satisfaction is a prevailing predictor of customer retention, loyalty, and profitable relationships. In a competitive marketplace where businesses compete daily for consumers, exceptional customer fulfillment is a key differentiator and increasingly has become Read more…

Enabling Corporate Change: Beyond the Basics

Introduction  Most corporate executives understand and appreciate the fundamentals and values of organizational change. However, they often have personal filters and blind spots that may weaken and destabilize a change program. Successful change programs typically entail a structured and formal strategy-setting, project plan creation, and implementation that hopefully provides unbiased Read more…

Business Creativity & Innovation: Strategic Market Advantage

Introduction  The most creative organizations are also predictably the most competitive in their target market segments as they report consistent high growth, profitable products and services, and optimal employee productivity. Creativity stimulates new ideas, challenges employees’ way of thinking, and identifies and exploits new opportunities. Success in a world of Read more…

The Customer Experience (CX): Expectations & Perceptions

Introduction  Profitable long-term customer relationships are the lifeblood of a successful company! This truism supports that effective customer interactions, in the current economy, are carried out in a professional, and problem-free manner. Today’s smart consumers expect more value from their providers with a dedicated focus on relevance, product availability, ease Read more…