Customer satisfaction is a powerful predictor of customer retention, loyalty and profitable relationships. In a competitive marketplace where businesses compete daily for customers, outstanding customer satisfaction is a key differentiator and increasingly has become a Read more
The Growth-Share Matrix s a strategic business analysis tool, created by Boston Consulting Group in 1970, and popularly known as BCG Matrix. The Matrix provides a structured and user-friendly platform for analyzing a company’s multiple business units Read more
Benchmarking is a strategic approach of evaluating a set of customer-focused organizational processes, activities, and products / services, with other internal business units and externally with corporate entities in the same industry or in the Read more
One of the prime decision-points, facing start-ups and established business executives, is creation of a strategy to successfully position their business products and services within an existing competitive industry! A best practices technique to determine Read more
Technology professionals are evolving from traditional centralized IT activities into strategic roles, within focused business lines of business (LOB) structures, with direct technology-spend budget responsibilities. LOB is defined as an organizational concept comprised of individual Read more
Kaizen is the Japanese word for “improvement” and in business activities Kaizen describes the structured analysis activities supporting continual workplace improvement that involve all employees. The goal of Kaizen is proactively improving work processes and Read more
Technology innovation continues to disrupt how businesses engage with customers, employees, and partners. No longer relegated to an IT department, technology strategies and supporting initiatives are viewed as mission-critical to the overall business strategy success. Read more
A Go-to-Market Strategy (GTM strategy) is defined as a holistic and integrated set of strategies and action plans that specifies the ‘why’, ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain Read more
The successful proliferation of Internet of Things (IoT) within cloud environments have driven rapid acceptance of the innovative new computing paradigm – Edge Computing. Edge computing is a means of optimizing organizational cloud computing by Read more
Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring long-term profitable relationships. In this regard SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more Read more