Introduction The long-established sales strategies and practices used successfully to drive B2C and B2B activities over the years are experiencing a substantial change to meet the modern-day disruptive challenges encountered with the emergence of empowered customers. The well-recognized traditional sales model is fashioned primarily on a passive customer persona and Read more…
Introduction Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…
Introduction Today, it is not shocking that underperforming managers are reported to make up about half of the corporate management universe. There’s no question about it that some workplaces are impacting significantly with ineffective managers. In these unsettled backdrops, value creation is interrupted or eroded continuously, and businesses are at Read more…
Introduction Organization Personality epitomizes how an institution perceives, interprets, evaluates, and responds to real and potential risks, problems, and opportunities with employees, patrons, and partners. An organization’s personality is the melding of dominant employee traits, cognition, and emotional patterns with external and internal influencers that encourage and empower workplace behavior. Read more…