Empowered Customers: Sales Strategies & Practices Rethink

introduction  The long-established sales strategies and practices used successfully to drive B2C and B2B activities over the years are experiencing a substantial change to meet the modern-day disruptive challenges encountered with the emergence of empowered customers. The well-recognized traditional sales model fashioned primarily on a passive customer persona and structured Read more…

The Generational Enterprise: Challenges and Values

Introduction  Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…

The Customer Experience (CX): Expectations & Perceptions

Introduction  Profitable long-term customer relationships are the lifeblood of a successful company! This truism supports that effective customer interactions, in the current economy, are carried out in a professional, and problem-free manner. Today’s smart consumers expect more value from their providers with a dedicated focus on relevance, product availability, ease Read more…

Value Proposition: ‘Wow’ Customer Experiences

Introduction  Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…