Technology innovation continues to disrupt how businesses engage with customers, employees, and partners. No longer relegated to an IT department, technology strategies and supporting initiatives are viewed as mission-critical to the overall business strategy success. Read more
A Go-to-Market Strategy (GTM strategy) is defined as a holistic and integrated set of strategies and action plans that specifies the ‘why’, ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain Read more
The successful proliferation of Internet of Things (IoT) within cloud environments have driven rapid acceptance of the innovative new computing paradigm – Edge Computing. Edge computing is a means of optimizing organizational cloud computing by Read more
The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care Read more
Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring long-term profitable relationships. In this regard SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more Read more
Successful small and medium businesses (SMB) companies need to continually identify, change, and acclimatize their business and technology strategies and activities with the dynamic competitive and regulatory environment. The combination of digital transformation and cloud Read more
Market research supports that less than 5% of prospective buyers truly trust salespersons. The opportunity to meaningfully improve this indicator is limited if the sales team delivers an undistinguished marketing pitch that lacks focus on Read more
Today, the velocity of Information generated within the private and public-sectors is unparalleled and directly challenging the ability for successful content and records handling with traditional business and technology strategies. We are now all witnesses Read more
In today’s complex and high-competitive business environment, with sales coming through direct mail, inbound and outbound phone, websites, retailers, partners, and even apps, companies more than ever need a formal sales channel program strategy and Read more
Creating successful corporate strategy is a constant struggle in today’s business environment of complexity, ever-changing priorities, and conflicting agendas. Yet when executives invest the required time and effort and resources to develop and advance a Read more