Introduction Over the last few months, the news media has continually bombarded us with coronavirus reports that focused on business shutdowns, layoffs, unemployment insurance and benefits, and our future financial prospects. Most people, during this challenging time, changed existing or Read more…
Introduction Not so many years ago, the word ‘brand’ referred exclusively to the company logo, tag line, and other visual representations. Today, top corporate brands absorb and present the sum of a company’s values and behaviors within a corporate brand Read more…
Introduction The United Nations Millennium Project, “The Capacity to Decide,” identified decision-making as one of the top 15 global challenges facing humanity today! It is easy to understand why decision-making viewed with such acclaim is a critical soft skill for Read more…
Introduction The long-established sales strategies and practices used successfully to drive B2C and B2B activities over the years are experiencing a substantial change to meet the modern-day disruptive challenges encountered with the emergence of empowered customers. The well-recognized traditional sales Read more…
Introduction Technology innovation continually challenges the status quo and disrupt how businesses engage with customers, employees, and partners. No longer relegated to the IT department, technology strategies and supporting initiatives are regarded today as mission-critical to the overall business success. Read more…
Introduction Artificial intelligence (AI) moves from the Star War type of fictional reality to full acceptance as a valuable success enabling tool among leading private and public sector enterprises globally. At its core, AI refers to an environment and settings Read more…
Introduction Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and Read more…
Introduction A startup business is an entrepreneurial venture that endeavors to validate a marketplace need by developing a viable value proposition around a founder’s innovative product, service, or processor platform. Creating a successful new business depends mainly on the chemistry Read more…
Introduction Is it possible to accurately predict the Operating Model that companies need to embrace and employ to keep or obtain a competitive advantage, in targeted markets, for future times? Have futurists and business leaders been more right than wrong, Read more…
Introduction Most CIOs would agree that the lack of proper business analysis and inadequate QA of the Business Requirements Document (BRD) has a significant impact on the ultimate success of software development. A poorly prepared BRD may result in the Read more…