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Corporate Branding & Identity

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    Corporate Branding & Corporate Identity: Wants, Events, & Perceptions

    Introduction  Not so many years ago, the word ‘brand’ referred exclusively to the company logo, tag line, and other visual representations. Today, top corporate brands absorb and present the sum of a company’s values and behaviors within a corporate brand persona. The brands become evocative of a unique business approach Read more…

    By Kevin O'Sullivan, 9 months2 months ago
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