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    Business Benchmarking: Strategic Management Approach

    Introduction Benchmarking is a strategic approach of evaluating a set of customer-focused organizational processes, activities, and products/services, with other internal business units and externally with corporate entities in the same industry or in the broader marketplace. As a strategic management tool, benchmarking exercises provide the “why” and “how” behind an Read more…

    By Kevin O'Sullivan, 7 yearsMay 5, 2018 ago
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