Sales Techniques

Empowered Customers: Sales Strategies & Practices Rethink

Introduction  The long-established sales strategies and practices used successfully to drive B2C and B2B activities over the years are experiencing a substantial change to meet the modern-day disruptive challenges encountered with the emergence of empowered customers. The well-recognized traditional sales model is fashioned primarily on a passive customer persona and Read more…

By Kevin O'Sullivan, ago

The Generational Enterprise: Challenges and Values

Introduction  Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…

By Kevin O'Sullivan, ago