Empowered Customers: Sales Strategies & Practices Rethink

introduction  The long-established sales strategies and practices used successfully to drive B2C and B2B activities over the years are experiencing a substantial change to meet the modern-day disruptive challenges encountered with the emergence of empowered customers. The well-recognized traditional sales model fashioned primarily on a passive customer persona and structured Read more…

The Modern Workplace: Technology Enabling Strategies

Introduction  Technology innovation continually challenges the status quo and disrupt how businesses engage with customers, employees, and partners. No longer relegated to the IT department, technology strategies and supporting initiatives are regarded today as mission-critical to the overall business success. Across all sectors and geographies, digital technology is reshaping current Read more…