Voice of Customer: 360 View – Safeguard, Cultivate & Leverage

Introduction In today’s era of immediacy, shoppers are more demanding and quality-sensitive than in past times. Customer satisfaction is a prevailing predictor of customer retention, loyalty, and profitable relationships. In a competitive marketplace where businesses compete daily for consumers, exceptional customer fulfillment is a key differentiator and increasingly has become Read more…

The Eight Disciplines – 8Ds Approach: A Primer

Introduction In the current environment, a successful business must quickly respond and adapt to changing customer conditions and regulatory edicts in competitive industry-specific segments. Today this challenge is being tested with incessant customer demands for high quality, cost-effective, and customized mass-produced products and receptive supporting services. The Eight Disciplines (8Ds) Read more…

Value Proposition: ‘Wow’ Customer Experiences

Introduction  Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…