SWOT Analysis: Peeling Back the Onion

Introduction  SWOT Analysis helps the organization, business units, and project teams identify specific Strengths, Weaknesses, Opportunities, and Threats related to the enterprise business model and strategies, business processes, and supporting internal and external environments.  SWOT goals specifically identify the business venture or initiative’s objectives and the internal and external favorable Read more…

PEST Analysis: Value Driver

Information  A PEST Analysis (Political, Economic, Socio-cultural, and Technological) is a brainstorming and analysis method for businesses to assess critical external factors that influence their operation and market competitiveness. The four PEST factors define the big picture of where the company is currently situated and future operating environment in comparison Read more…