Go-to-Market (GTM) Strategy

Boston Matrix: Growth-Share Matrix Primer

Introduction The Growth-Share Matrix s a strategic business analysis tool, created by Boston Consulting Group in 1970, and popularly known as BCG Matrix. The Matrix provides a structured and user-friendly platform for analyzing a company’s multiple business units or as the parent company, holding numerous businesses, to categorize and evaluate growth and Read more…

By Kevin O'Sullivan, 7 yearsMay 7, 2018 ago

Business Improvement

Go-to-Market (GTM) Strategy & Plans

Introduction A Go-to-Market Strategy (GTM strategy) is a holistic and integrated set of policies and action plans that specifies the ‘why,’ ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain a competitive advantage in their targeted markets. The purpose of a GTM strategy is to enhance Read more…

By Kevin O'Sullivan, 7 yearsApril 27, 2018 ago

Go-to-Market (GTM) Strategy & Plans

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