Introduction A Go-to-Market Strategy (GTM strategy) is a holistic and integrated set of policies and action plans that specifies the ‘why,’ ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain a competitive advantage in their targeted markets. The purpose of a GTM strategy is to enhance Read more…
Introduction The successful proliferation of the Internet of Things (IoT) within cloud environments has driven rapid acceptance of the innovative new computing paradigm – Edge Computing. Edge computing is a means of optimizing organizational cloud computing by carrying out processing near the source of the data at the edge of Read more…
Introduction Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…
Introduction Market research supports that less than 5% of prospective buyers truly trust salespersons. The opportunity to meaningfully improve this indicator is limited if the sales team delivers an undistinguished marketing pitch that lacks focus on real business and technology problems and opportunities. The answer to this dilemma, for many Read more…
Introduction Today, the velocity of Information generated within the private and public-sectors is unparalleled and directly challenging the ability for successful content and records handling with traditional business and technology strategies. We are now all witnesses to a definitive paradigm shift as business models, and digital technology conventions and expectations Read more…
Introduction In today’s complex and high-competitive business environment, with sales coming through direct mail, inbound and outbound phone, websites, retailers, partners, and even apps, companies more than ever need a formal sales channel program strategy and plan to successfully manage enterprise-wide sales activities and drive the realization of revenue and Read more…
Introduction Creating a successful corporate strategy is a constant struggle in today’s business environment of complexity, ever-changing priorities, and conflicting agendas. When executives invest the required time and effort and resources to develop and advance a purposeful approach to strategic decision-making, they not only increase the potential of building a Read more…
Introduction A Records Management System (RMS) is a software solution that systematically manages records for an organization throughout the records life cycle. RMS activities include a structured and efficient control of the creation, maintenance, and destruction of official records along with the business transactions associated with them. A key component Read more…
Introduction Content taxonomies have continually gained credibility, over the years, as the critical element in ensuring the success of content management projects. From the Greek, taxis, meaning ‘order’ and ‘arrangement,’ taxonomies use taxonomic units to classify and position in a hierarchical structure otherwise random objects. The taxonomy application to digital Read more…
Introduction Records and Information Management (RIM), is an integrated business process that manages and controls organizational records and information throughout their business life cycle, from creation to maintenance to disposition. A business record is an official record of an event or transaction, document, or log. RIM is responsible for establishing Read more…