Introduction The genesis of the patent system, in the United States, was to grant the original inventor an official government-certified property right that would encourage other people to invent new products to improve living and working conditions. The first US patent was reported to be registered in 1790 — to Read more…
Introduction The Challenge Workshop Approach (CWA) is a process used to quickly obtain consensus and approval on important corporate business and technology decisions. CWAs are highly structured and facilitated that bring together company (or customer) decision-makers and key stakeholders to improve decision quality and correctness in collapsed time frames. The Read more…
Introduction The Growth-Share Matrix s a strategic business analysis tool, created by Boston Consulting Group in 1970, and popularly known as BCG Matrix. The Matrix provides a structured and user-friendly platform for analyzing a company’s multiple business units or as the parent company, holding numerous businesses, to categorize and evaluate growth and Read more…
Introduction Account-Based Marketing (ABM) is an alternative B2B strategy that converges enterprise sales and marketing resources on a clearly defined set of customers (and prospects) within the select target market(s) and employs personalized campaigns designed to resonate with each customer and prospect. ABM is a robust and proactive marketing strategy Read more…
Introduction Benchmarking is a strategic approach of evaluating a set of customer-focused organizational processes, activities, and products/services, with other internal business units and externally with corporate entities in the same industry or in the broader marketplace. As a strategic management tool, benchmarking exercises provide the “why” and “how” behind an Read more…
Introduction The saying attributed to many recognized management and quality gurus – “If you can’t measure It, you can’t improve It” – is a widely accepted truism articulated Incessantly by leading companies in today’s constantly-changing economy. This adage means that businesses incapable of measuring performance (at all levels) will generally Read more…
Introduction A Go-to-Market Strategy (GTM strategy) is a holistic and integrated set of policies and action plans that specifies the ‘why,’ ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain a competitive advantage in their targeted markets. The purpose of a GTM strategy is to enhance Read more…
Introduction Market research supports that less than 5% of prospective buyers truly trust salespersons. The opportunity to meaningfully improve this indicator is limited if the sales team delivers an undistinguished marketing pitch that lacks focus on real business and technology problems and opportunities. The answer to this dilemma, for many Read more…
Introduction In today’s complex and high-competitive business environment, with sales coming through direct mail, inbound and outbound phone, websites, retailers, partners, and even apps, companies more than ever need a formal sales channel program strategy and plan to successfully manage enterprise-wide sales activities and drive the realization of revenue and Read more…
Introduction Creating a successful corporate strategy is a constant struggle in today’s business environment of complexity, ever-changing priorities, and conflicting agendas. When executives invest the required time and effort and resources to develop and advance a purposeful approach to strategic decision-making, they not only increase the potential of building a Read more…