Voice of Customer: 360 View – Safeguard, Cultivate & Leverage

Introduction In today’s era of immediacy, shoppers are more demanding and quality-sensitive than in past times. Customer satisfaction is a prevailing predictor of customer retention, loyalty, and profitable relationships. In a competitive marketplace where businesses compete daily for consumers, exceptional customer fulfillment is a key differentiator and increasingly has become Read more…

The Customer Experience (CX): Expectations & Perceptions

Introduction  Profitable long-term customer relationships are the lifeblood of a successful company! This truism supports that effective customer interactions, in the current economy, are carried out in a professional, and problem-free manner. Today’s smart consumers expect more value from their providers with a dedicated focus on relevance, product availability, ease Read more…

The Eight Disciplines – 8Ds Approach: A Primer

Introduction In the current environment, a successful business must quickly respond and adapt to changing customer conditions and regulatory edicts in competitive industry-specific segments. Today this challenge is being tested with incessant customer demands for high quality, cost-effective, and customized mass-produced products and receptive supporting services. The Eight Disciplines (8Ds) Read more…

Value Proposition: ‘Wow’ Customer Experiences

Introduction  Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…

Why ECM Strategy Framework?

Introduction  Enterprise Content Management (ECM) Strategy Framework is a formal structure used to plan and strategize enterprise-wide content creation, publication, and governance in support of business and support processes and activities. The concept of an ECM represents integrated enterprise-wide management of the life cycles of all forms of recorded information Read more…