Voice of Customer: 360 View – Safeguard, Cultivate & Leverage

Introduction In today’s era of immediacy, shoppers are more demanding and quality-sensitive than in past times. Customer satisfaction is a prevailing predictor of customer retention, loyalty, and profitable relationships. In a competitive marketplace where businesses compete daily for consumers, exceptional customer fulfillment is a key differentiator and increasingly has become Read more…

The Customer Experience (CX): Expectations & Perceptions

Introduction  Profitable long-term customer relationships are the lifeblood of a successful company! This truism supports that effective customer interactions, in the current economy, are carried out in a professional, and problem-free manner. Today’s smart consumers expect more value from their providers with a dedicated focus on relevance, product availability, ease Read more…

The Eight Disciplines – 8Ds Approach: A Primer

Introduction In the current environment, a successful business must quickly respond and adapt to changing customer conditions and regulatory edicts in competitive industry-specific segments. Today this challenge is being tested with incessant customer demands for high quality, cost-effective, and customized mass-produced products and receptive supporting services. The Eight Disciplines (8Ds) Read more…

Value Proposition: ‘Wow’ Customer Experiences

Introduction  Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…

Unlocking & Leveraging Corporate Information / Knowledge

Introduction  Enterprise Content Management (ECM) solutions unlock and leverage corporate information and knowledge embedded in its content. ECM captures, stores, activates, analyzes, and automates content, providing new value from data that was unstructured. When effectively managed within the organization, content can be used to engage customers, automate business processes, and Read more…