Enterprise Content Management (ECM) solutions unlock and leverage corporate information and knowledge embedded in its content. ECM captures, stores, activates, analyzes and automate content, providing new value from data that was unstructured. When effectively managed within the organization, content can be used to engage customers, automate business processes and enhance collaboration.

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Public and private sector organizations face increasing customer, marketplace and compliance challenges to improve efficiencies, optimize and leverage business processes, monetize services, and comply with the growing complexity of governmental regulations.

As a result, creating and implementing an effective content management strategy should be a priority undertaking within an organization’s strategic framework. This entails conducting a comprehensive assessment of the current business and technology in order create the baseline for a successful design of a modern enterprise content management strategy based within a digital transformation approach.

“In God we trust. All others must bring data.”
W. Edwards Deming

 

Content Management Definitions 

Enterprise Content Management (ECM) 

Enterprise Content Management (ECM) consists of processes, tools, and technologies to support the effective and efficient organization and and management of content throughout the content life cycle, from creation to archive.

Key ECM solution components include:

Content Management Platforms (CSP) 

A Content Services Platform (CSP) is a set of services and micro services, embodied either as an integrated product suite or as separate applications that share common APIs and repositories, to exploit diverse content types and to serve multiple constituencies and numerous use cases across an organization. A CSP has the flexibility to support existing and emerging content use cases. It has its own repository and integrates external repositories through connectors, APIs or packaged integrations.

Content services platform capabilities include:

  • A platform orientation, including service-oriented architecture, integrated content repository, and content-related services and user interfaces, instead of prebuilt, content-oriented process applications.
  • A services-led architecture that enables content-oriented capabilities in support of key business functional areas, all of which can be delivered in on-premises, cloud or hybrid deployments.
  • Agile and flexible services and interfaces that can be customized, extended and integrated through publicly available APIs, connectors to commonly used productivity, EPR and line-of-business applications.
  • Innovation in content-related processes, emergent analytical and intelligent functionality, and new approaches to services delivery models. These in turn enable more-seamless management of enterprise content in use cases including user productivity, records management, business processing, content ecosystems and digital transformation.
“Identify your problems but give your power and energy to solutions.”
Tony Robbins

2018 ECM Trends & Directions

The topical and and high-impact ECM trends and directions that are being widely accepted include:

  • Demand for mobility catalyzing investments and the Internet of Things (IoT), and conversational interfaces looming as the next opportunity.
  • Deployment of a digital experience platform (DXP) approach, encompassing portal and a wide range of other capabilities as the foundation for building and managing digital experiences.
  • View records and life-cycle management as a transparent service.
  • Embed security policies into the collaboration or file-sharing process.
  • Support mobile content use with administrative controls.
  • Advanced search and machine learning for investigations and eDiscovery.
  • Proactive recommendations and knowledge surfacing.
  • Cross-repository content application delivery.
  • Automated categorization and classification by mining content and context.

Content Productivity Statistics 

Outlined below are workplace content-productivity statistics, derived from an array of market research and intelligence, that will likely make you rethink the handling of content with a productivity lens.

  • Knowledge workers and professionals expend 50% of their time searching for information and take about 18 minutes to locate each individual document.
    Gartner
  • Employees spend 20% to 40% of their time searching for documents manually.
    PwC
  • Knowledge workers waste a significant amount of time working with documents. This time is estimated to cost about $19,800 per worker annually, and amounts to a loss of 21.8% in an organization’s total productivity.
    IDC
  • Access to up-to-date customer data and correspondence can produce improvements to customer service levels from customer-facing staff of 33%, with over half (57%) estimating a 25% improvement or more.
    AIIM – Capitalizing on Content
  • Managers’ report that they miss important information daily because it exists within the company, but they cannot locate.
    (Source: Accenture)
  • For lost documents, companies pay a cost of searching 6X the value of the original document.
    PwC
  • 28% of respondents had their records management and security practices or exposed by an auditor in the last three years.
    AIIM’s “Plotting the Changes”
  • 27% of businesses have suffered a loss of business or loss of reputation in the past because of poor records keeping practices.
    AIIM’s “Plotting the Changes”
“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”
Steve Jobs