The Generational Enterprise: Challenges and Values

Introduction  Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…

Organization Personality: Encourage & Empower

Introduction Organization Personality epitomizes how an institution perceives, interprets, evaluates, and responds to real and potential risks, problems, and opportunities with employees, patrons, and partners. An organization’s personality is the melding of dominant employee traits, cognition, and emotional patterns with external and internal influencers that encourage and empower workplace behavior. Read more…

Value Proposition: ‘Wow’ Customer Experiences

Introduction  Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…