Introduction SWOT Analysis helps the organization, business units, and project teams identify specific Strengths, Weaknesses, Opportunities, and Threats related to the enterprise business model and strategies, business processes, and supporting internal and external environments. SWOT goals specifically identify the business venture or initiative’s objectives and the internal and external favorable Read more…
Introduction The Growth-Share Matrix s a strategic business analysis tool, created by Boston Consulting Group in 1970, and popularly known as BCG Matrix. The Matrix provides a structured and user-friendly platform for analyzing a company’s multiple business units or as the parent company, holding numerous businesses, to categorize and evaluate growth and Read more…
Introduction Kaizen is the Japanese word for “improvement,” and in business activities, Kaizen describes the structured analysis activities supporting continual workplace improvement that involve all employees. The goal of Kaizen is proactively improving work processes and operations to eliminate waste across all organizational boundaries without regard to silos commonly found Read more…
Introduction A Go-to-Market Strategy (GTM strategy) is a holistic and integrated set of policies and action plans that specifies the ‘why,’ ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain a competitive advantage in their targeted markets. The purpose of a GTM strategy is to enhance Read more…
Information A PEST Analysis (Political, Economic, Socio-cultural, and Technological) is a brainstorming and analysis method for businesses to assess critical external factors that influence their operation and market competitiveness. The four PEST factors define the big picture of where the company is currently situated and future operating environment in comparison Read more…