Introduction The long-range economic consequences, for the business community, of the COVID-19 crisis are currently unknown. Still, near-term HR decisions for many companies focus on hiring freezes, dismissals, layoffs, and reduced hours for both essential and non-essential workers. These actions fueled and driven by both across-the-board headcount actions, and proactive Read more…
Introduction Over the last few months, the news media has continually bombarded us with coronavirus reports that focused on business shutdowns, layoffs, unemployment insurance and benefits, and our future financial prospects. Most people, during this challenging time, changed existing or created personal or family financial budgets and livelihood plans to Read more…
Introduction Not so many years ago, the word ‘brand’ referred exclusively to the company logo, tag line, and other visual representations. Today, top corporate brands absorb and present the sum of a company’s values and behaviors within a corporate brand persona. The brands become evocative of a unique business approach Read more…
Introduction The United Nations Millennium Project, “The Capacity to Decide,” identified decision-making as one of the top 15 global challenges facing humanity today! It is easy to understand why decision-making viewed with such acclaim is a critical soft skill for most monumental public and private sector investment, resource allocation, and Read more…
Introduction The long-established sales strategies and practices used successfully to drive B2C and B2B activities over the years are experiencing a substantial change to meet the modern-day disruptive challenges encountered with the emergence of empowered customers. The well-recognized traditional sales model is fashioned primarily on a passive customer persona and Read more…
Introduction Technology innovation continually challenges the status quo and disrupt how businesses engage with customers, employees, and partners. No longer relegated to the IT department, technology strategies and supporting initiatives are regarded today as mission-critical to the overall business success. Across all sectors and geographies, digital technology is reshaping current Read more…
Introduction Artificial intelligence (AI) moves from the Star War type of fictional reality to full acceptance as a valuable success enabling tool among leading private and public sector enterprises globally. At its core, AI refers to an environment and settings where a device mimics human minds’ cognitive functions. These cerebral Read more…
Introduction Nowadays, many recognized brands and well-established companies are experiencing difficulties in attracting new and retaining longstanding customers. Research supports that a troubling trend is the failure of these businesses, to recognize the need to craft smart technology-driven marketing and sales strategies that successfully target the different generational consumer groups Read more…
Introduction A startup business is an entrepreneurial venture that endeavors to validate a marketplace need by developing a viable value proposition around a founder’s innovative product, service, or processor platform. Creating a successful new business depends mainly on the chemistry and strategic alignment amongst the product concept, market approach, people, Read more…
Introduction Is it possible to accurately predict the Operating Model that companies need to embrace and employ to keep or obtain a competitive advantage, in targeted markets, for future times? Have futurists and business leaders been more right than wrong, over the years, in prophesying the types of infrastructure, technology, Read more…