Introduction One of the prime decision-points, facing start-ups and established business executives, is the creation of a strategy to successfully position their business products and services within an existing competitive industry! The best practice technique to determine the state of a targeted competitive environment is Porter’s Five Forces Framework. A Read more…
Introduction Technology professionals are evolving from traditional centralized IT activities into strategic roles, within focused business lines of business (LOB) structures, with direct technology-spend budget responsibilities. LOB is an organizational concept comprised of individual business units that support the creation, promotion, sales, and management of industry-centric industry sectors. Today, organizations Read more…
Introduction Kaizen is the Japanese word for “improvement,” and in business activities, Kaizen describes the structured analysis activities supporting continual workplace improvement that involve all employees. The goal of Kaizen is proactively improving work processes and operations to eliminate waste across all organizational boundaries without regard to silos commonly found Read more…
Introduction A Go-to-Market Strategy (GTM strategy) is a holistic and integrated set of policies and action plans that specifies the ‘why,’ ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain a competitive advantage in their targeted markets. The purpose of a GTM strategy is to enhance Read more…
Introduction The successful proliferation of the Internet of Things (IoT) within cloud environments has driven rapid acceptance of the innovative new computing paradigm – Edge Computing. Edge computing is a means of optimizing organizational cloud computing by carrying out processing near the source of the data at the edge of Read more…
Introduction The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically. The U.S. Department of Health and Human Services (“HHS”) issued the Privacy Read more…
Introduction Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…
Introduction Market research supports that less than 5% of prospective buyers truly trust salespersons. The opportunity to meaningfully improve this indicator is limited if the sales team delivers an undistinguished marketing pitch that lacks focus on real business and technology problems and opportunities. The answer to this dilemma, for many Read more…
Introduction In today’s complex and high-competitive business environment, with sales coming through direct mail, inbound and outbound phone, websites, retailers, partners, and even apps, companies more than ever need a formal sales channel program strategy and plan to successfully manage enterprise-wide sales activities and drive the realization of revenue and Read more…
Introduction Creating a successful corporate strategy is a constant struggle in today’s business environment of complexity, ever-changing priorities, and conflicting agendas. When executives invest the required time and effort and resources to develop and advance a purposeful approach to strategic decision-making, they not only increase the potential of building a Read more…