Introduction Six Sigma is a set of approaches, techniques, and tools to improve the capability of business processes. This increase in performance and decrease in process variation helps lead to defect reduction and improvement in profits, employee morale, and quality of products or services. A Six Sigma process is one Read more…
Introduction The Growth-Share Matrix s a strategic business analysis tool, created by Boston Consulting Group in 1970, and popularly known as BCG Matrix. The Matrix provides a structured and user-friendly platform for analyzing a company’s multiple business units or as the parent company, holding numerous businesses, to categorize and evaluate growth and Read more…
Introduction Benchmarking is a strategic approach of evaluating a set of customer-focused organizational processes, activities, and products/services, with other internal business units and externally with corporate entities in the same industry or in the broader marketplace. As a strategic management tool, benchmarking exercises provide the “why” and “how” behind an Read more…
Introduction The saying attributed to many recognized management and quality gurus – “If you can’t measure It, you can’t improve It” – is a widely accepted truism articulated Incessantly by leading companies in today’s constantly-changing economy. This adage means that businesses incapable of measuring performance (at all levels) will generally Read more…
Introduction One of the prime decision-points, facing start-ups and established business executives, is the creation of a strategy to successfully position their business products and services within an existing competitive industry! The best practice technique to determine the state of a targeted competitive environment is Porter’s Five Forces Framework. A Read more…
Introduction Kaizen is the Japanese word for “improvement,” and in business activities, Kaizen describes the structured analysis activities supporting continual workplace improvement that involve all employees. The goal of Kaizen is proactively improving work processes and operations to eliminate waste across all organizational boundaries without regard to silos commonly found Read more…
Introduction A Go-to-Market Strategy (GTM strategy) is a holistic and integrated set of policies and action plans that specifies the ‘why,’ ‘what’ and ‘how’ a company will successfully reach customers and obtain or maintain a competitive advantage in their targeted markets. The purpose of a GTM strategy is to enhance Read more…
Introduction Successful small and medium businesses (SMB) companies face continual challenges in retaining customers and ensuring profitable long-term relationships. In this regard, SMB businesses are turning toward more non-traditional ‘wow’ approaches to identify creative and more powerful means of retaining and up-selling and cross-selling existing customers. However, this is not Read more…
Introduction Market research supports that less than 5% of prospective buyers truly trust salespersons. The opportunity to meaningfully improve this indicator is limited if the sales team delivers an undistinguished marketing pitch that lacks focus on real business and technology problems and opportunities. The answer to this dilemma, for many Read more…
Introduction Today, the velocity of Information generated within the private and public-sectors is unparalleled and directly challenging the ability for successful content and records handling with traditional business and technology strategies. We are now all witnesses to a definitive paradigm shift as business models, and digital technology conventions and expectations Read more…